Former executive director of the Natural Products Association’s China office, Jeff Crowther is founder and executive director of a new trade group called the U.S.-China Health Products Association (U.S.-China HPA).

Carlotta Mast, Senior Vice President of Content and Market Leader

November 8, 2010

1 Min Read
Former NPA exec launches new healthy products association in China

The whole world, including the natural and healthy products industry, has its eyes on China and its 1.3 billion people. As the former director of the Natural Products Association’s China office, Jeff Crowther understand the challenges and opportunities facing U.S. companies eager to enter the burgeoning Chinese market. He’s now putting this understanding to work as founder and executive director of a new group called the U.S.-China Health Products Association (U.S.-China HPA).

As Crowther notes, the United States and China are closely interconnected in the realm of natural and healthy products. “The U.S. is the largest producer and marketer of natural health products in the world, and China is the largest supplier of natural health ingredients in the world,” Crowther writes on the U.S.-China HPA website.

Up until recently, China was not considered the most attractive market for U.S. produced natural health products because the country lacked a sizeable middle class—but now that is rapidly changing, Crowther writes. “China’s fast paced economy has given rise to a substantial new consumer base with expendable income and a desire to purchase natural health products that increase health and well being.”

The goals of the U.S.-China HPA—which is in the process of signing on founding industry members now—are to provide regulatory advocacy, increase natural products exports to China, provide Chinese market intelligence and helping to assure quality of Chinese-made products.

About the Author(s)

Carlotta Mast

Senior Vice President of Content and Market Leader, New Hope Network

Carlotta leads the New Hope Network Content Team, producing all content and conference programming for Natural Products Expos, NBJ Summit, Esca Bona, Nutrition Capital Network, Natural Foods Merchandiser, newhope.com, Nutrition Business Journal and the NEXT portfolio. In addition she is the chief author of the NEXT Natural Products Industry Forecast. With 20 years of experience, Carlotta has her finger on the pulse of new health, wellness and natural product trends and the forces shaping consumer attitudes and behaviors.

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