Vitamins have cache above most other supplements by virtue of their definition: Essential for life, they have to be taken in by dietary means.
“The word ‘vitamin”’ brings with it a certain connotation: It’s required to achieve optimal health,” says Eric Anderson, senior vice president of sales and marketing at NattoPharma, supplier of the MenaQ7 brand of K2, which established the market and has conducted most of the c
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.