Clean Label [Essentials Guide]
”Clean label” is emerging industry nomenclature that refers:
1) Specifically to a packaged good’s lack of common synthetic, highly processed or potentially harmful additives—artificial flavors, high fructose corn syrup, triclosan and the like.
2) Generally to the package’s inclusion of values-driven certifications and call-outs, such as non-GMO, organic, vegan, free from and others.
The term “clean label”—like “natural”—has no formal industry or regulatory definition, and, until recently, was generally unknown among manufacturers and marketers in the food and nutrition spaces.
Download the essentials guide today to learn about trends toward clean label that are shaping the industry.