Natural colors sales overtake synthetics

Natural colors sales overtake synthetics

The 2007 Southampton Six Study paved the way for natural food colors to replace synthetic in Europe

The writing seems to be on the wall – or rather on the label – when it comes to the future of food colors. In Europe, since the European Food Safety Agency (EFSA) began in 2009 requiring manufacturers to provide a warning about the presence of artificial/synthetic food colors on their labels, some 85 percent of new food and drink launches used natural colors instead, according to a 2012 Mintel and Leatherhead Food Research report.

“Over the last few years,

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