Colors and Flavors Revolution [Essentials Guide]

Why Big Food Is Finally Catching On

One day soon, you’ll be able to dive into a bowl of Lucky Charms for breakfast, stop for a midmorning croissant at Panera, eat lunch at Noodles & Co., beat the afternoon slump with a Butterfinger, let the gooey comfort of Kraft Mac ‘n Cheese ease away your stress and end your day with sweet Kisses from Hershey’s and never consume an artificial flavor or color.

Hard to believe? Today Big Food companies are racing to dump artificial colors and flavors.

In this guide, we’ll explore the forces behind the shift and the challenges that can come with using natural ingredients.