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5 ways to understand & attract Millennials

5 ways to understand & attract Millennials

By 2020, Millennials over the age of 25 will make up 19 percent of the U.S. population, and are expected to increase grocery spending by $50 billion dollars. How can you make sure your store has a piece of the Millennial pie? First, understand how this fickle demographic regards food, health and wellness. 19% of the U.S. population by 2020 19% of the U.S. population by 2020

Time magazine called them narcissistic and lazy. The New York Times called them ironic. But despite attempts to understand the Millennial generation, when it comes to healthy food and wellness, we found that Millennials crave authenticity and often, simplicity. Sure, it s

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