Natural and organic products once again achieved double-digit sales growth last year, as illustrated in this infographic from product sales research firm SPINS.
Shoppers within all types of retailer stores increased their spending on natural and organic products in 2012. According to SPINS, a natural and specialty products sales research company in Schaumburg, Ill., sales of natural and organic products within natural, specialty gourmet and conventional retailers grew 13.3 percent, outpacing overall store growth across all channels.
Many categories saw even better sales growth. Here’s one interesting case in point: The Coffee, Coffee Substitutes & Cocoa category spiked 40 percent. During a beverage market trends presentation at last year’s Nutracon conference, market researcher David Sprinkle from Packaged Facts said the surging popularity of the Keurig K-Cup single-serve coffee maker is one reason why the coffee category is growing so briskly. Consumers are slurping up K-Cup-type products because of their convenience and customizability, Sprinkle said.
Anything surprise you from the infographic below? Share your thoughts and let us know how your natural products business fared in 2012 in the comments.