To build a successful business, you need to know your customer. PricewaterhouseCoopers (PwC), a global business consultancy, recently released its latest dive into the U.S. grocery industry. The study recognized four different consumer experience segments—categorized as Traditional Terri, Frugal Fred, Mindful Maria and Experiential Erica—identified from a respondent pool of 6,000 consumers representative of the U.S. adult population.
“While there i
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.