Nutrition Business Journal
Meet Experiential Erica & Mindful Maria

Meet Experiential Erica & Mindful Maria

Insights from PwC’s Experience Radar 2013.

To build a successful business, you need to know your customer. PricewaterhouseCoopers (PwC), a global business consultancy, recently released its latest dive into the U.S. grocery industry. The study recognized four different consumer experience segments—categorized as Traditional Terri, Frugal Fred, Mindful Maria and Experiential Erica—identified from a respondent pool of 6,000 consumers representative of the U.S. adult population.

“While there i

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