Nutrition Business Journal
New strategies for global omega-3 marketing

New strategies for global omega-3 marketing

GOED surveys omega-3 awareness & preferences in 7 countries.

Omega-3s are most recognized in the industry for their cardiovascular benefits, but most adults don't start worrying about cardiovascular disease until their doctor tells them they have high cholesterol or they have had their first heart attack. This usually happens later in life, so most of the industry’s omega-3 marketing has focused on attracting Baby Boomers. Not only does this leave out broad swaths of potential consumers, but much of this rationale is based on trends happen

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