The Nielsen Co., a global information and measurement company and NMI, a leading research and global market intelligence provider to major brands, announced the release of their first of three collaborative white paper reports.

This first report, entitled Health & Wellness in America 2014, The Consumer Perspective, includes a detailed segmentation analysis, a look at consumer health aspirations, purchase behaviors and opportunistic marketing strategies.

NMI Managing Partner Steve French added, “Given the ongoing importance of health and wellness as a prevailing consumer force, Nielsen and NMI are collaborating to uncover the major food and beverage trends influencing this burgeoning marketplace. The result is this first of our three series of reports covering the ever expanding health and wellness sector.”

To download your free complimentary copy of Health & Wellness in America 2014 click here.