Nutrition Business Journal
Study: Consumers will pay 25% premium for organic cotton

Study: Consumers will pay 25% premium for organic cotton

Research insights from Washington State University reveal "willingness to pay" levels for clothes shoppers.

Consumers are becoming increasingly aware that their consumption decisions impact the environment as well as the workers who produce the products that they consume (Carrigan & de Pelsmacker, 2009). This awareness is translating into purchase decisions, and “ethical consumers” represent a growing market segment (Shaw & Tomolillo, 2004). Research has attributed the growth of this market segment to several factors—increased environmental concerns among consumers, a g

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