When launching a new product, begin with the end in mind

It’s not enough to invent a great product. You must also know that you can get the idea to be a commercially viable outcome.

In this presentation from Natural Products Expo East 2015, Jeff Grogg, founder of JPG Resources, discusses strategies for working with a co-manufacturer to:

  • successfully build a partnership that's beneficial to both parties.
  • produce a product at the price you want to sell it in the market.
  • maintain ownership of your product.
  • simplify the product to reduce cost.
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