The key to winning loyal shoppers

The key to winning loyal shoppers

Both consumers and retailers now have more information at their fingertips than ever before. How is your store meeting shopper needs in the digital age?

The term customer centricity has become very popular in the CPG industry.  Some companies use it the way others use the term “natural." As a result, its meaning is dramatically diluted.  

I grew up with the expression that if you wanted to understand somebody you needed to walk a mile in their shoes. This expression has alwa

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