Nutrition Business Journal

Economic Growth Fuels Dietary Supplement Sales in Czech Republic

It’s springtime for supplements in the Czech Republic; Vitaland specialty retailer leads unprecedented growth.

All of our stores are working very well. We think that the formula is right for the market,” said Patrik Hes, president and co-founder of Vitaland, the Czech Republic’s largest retail chain specializing in dietary supplements and sports nutrition. With 55 stores, Vitaland dwarfs its closest competitor, which has only a handful of outlets. “We are expanding at the rate of 17 to 29 shops per year,” added Hes, who projected that his chain will have 65 stores by year’s end and an

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