Nutrition Business Journal

Review of the Global Dietary Supplement Market

Asia Pacific and North America are the dominant regions for sales of vitamins and supplements, simply because of the vast spend coming from the world’s major markets—the United States and Japan— which heavily influence the global pattern. Major spenders outside of these markets include Norway, Singapore, Taiwan, South Korea and Australia (where per-person spend on vitamins and dietary supplements is $40 or more annually).

Euromonitor International’s research shows th

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