Nutrition Business Journal

Science-Based Business Model for the Dietary Supplement Industry

Over the last 10 years, consumers have become more aware of the benefits of dietary supplements, and the industry has responded with a barrage of products supported by extensive advertising, marketing claims and popular literature—and to a far lesser extent by science. Competition is fierce, yet product quality varies significantly. Science is often borrowed, tacked on, or in the case of botanicals based on a tradition of anecdote and folklore that is inconsistent with today’s scientific regi

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