Gone are the days when consumers would simply buy whatever was put in front of them. Today’s shoppers and retailers are informed, empowered and exceedingly selective about how and where they spend their money. They are putting pressure on brands to deliver safer, better, higher- quality products.
Here, we explore the ways in which consumers, brands and retailers are taking this awareness and using it to forge a new world of consumer products.
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- Top drivers of the transparency movement
- Companies, retailers and organizations leading the charge
- Certifications that support transparency
- Case studies of brands doing conscious business right