Energy & Sports Performance [Mini Guide]
Like a hopped-up Icarus soaring too close to the sun, sales of caffeinated energy drinks took a jolting dive recently.
A spate of deaths with potential links to the drinks attracted the attention of Congress, the Food and Drug Administration (FDA), and the media. But the public still craves a lift.
Fortunately, the industry is responding with innovative alternatives to caffeine’s singed wings, unveiling ingredient versions of rocket boosters, hot air balloons and magic capes that help launch energy levels.