Innovadex and New Hope Natural Media, a division of Penton Media, announce today to renew their alliance to facilitate the electronic exchange of documents and lead capture at Engredea 2013, the trade show focused on ingredients and innovation across food, beverage, dietary supplements and nutricosmetics sectors.  Engredea will be held March 6-10, 2013 in Anaheim, CA.

The Innovadex product search platform, its Sales App and iPad technology were used with great success earlier this year at Engredea 2012.  The technology enables sellers to exchange contact information, review product documents, forward technical literature and execute sample requests as they engage with their customers on the trade show floor. Exhibitors have full visibility to continued attendee engagement with their product literature, data that can be funneled to their enterprise CRM system. This visibility yields better customer insight, reduces follow-up and extends the exhibitor/attendee conversation and information exchange beyond the few days of the show.

“We are pleased with the performance of the Innovadex Sales App at Engredea 2012, and received very positive feedback.  Exhibitors found major benefits to using the app: delivering information on the spot to customers, it significantly simplified post show follow up and provided exhibitors ongoing visibility to customers accessing their documents.  Attendees appreciated the convenience and green benefits of receiving documents electronically.  This cutting edge technology benefits both our key constituents, and reinforces our position as a leader in the trade show industry,” said Len Monheit, Executive Director of Engredea.

“Engredea 2012 was buzzing with over 13,500 trackable information exchanges during the show alone,” said Bruce Ianni, Founder and CEO of Innovadex. “We’re thrilled that the Innovadex Sales App will be back at Engredea in 2013, once again improving the exchange of information between exhibitors and attendees and making a positive impact on the environment.”

For more information on Engredea, contact [email protected]. For more information on the Innovadex Sales App, email [email protected].

Contact:

Lori Gery
Innovadex
p. (773) 307-7672
e. [email protected]

Contact:

Heather Smith
New Hope Natural Media
p. (303) 998-9232
e. [email protected]

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About New Hope Media

New Hope Natural Media, a division of Penton Media Inc., is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services. As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors.

About Penton Media

As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis and relevant connections needed to compete and succeed. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit [email protected].      

About Innovadex LLC

The Innovadex Sales App is the latest extension of Innovadex’s two-way search, digital media and information platform, which makes suppliers’ technical information available directly to thousands of chemists and scientists around the world.  This facilitates real-time sales and service interactions between technical buyers and sellers. Innovadex’s digital marketing and sales tools like the Sales App enable supplier/customer interaction data to be immediately processed, stored, analyzed and distributed based on rules set by the supplier.  Innovadex now serves Adhesives & Sealants, Food, Beverage & Nutrition, Graphic Arts & Inks, Household, Institutional and Industrial Cleaners, Lubricant & Metalworking Fluids, Paint & Coatings, Personal Care & Cosmeticsand Plastics & Elastomersindustries. Membership to Innovadex.com is free to all qualified industry professionals.