Nutiva®, the world’s leading brand of coconut, chia, hemp and red palm organic superfoods is pleased to announce the introduction of Refined Coconut Oil (SRP $10.99/23 oz). Sourced from pure, organic coconut of the highest quality, the new Refined Coconut Oil offers all of the benefits of traditional virgin coconut oil. While virgin coconut oil has the distinct flavor and aroma of coconut, refined coconut oil has a neutral flavor and scent and is an excellent all-purpose cooking oil.
“Coconut oil has been growing in popularity due to its versatile uses and heralded health benefits,” said Nutiva CEO and founder John W. Roulac. “Nutiva is the best-selling coconut oil brand in the United States; we are excited to now offer a refined option for our customers.”
An excellent source of medium-chain fatty acids, Nutiva Coconut Oil has zero trans fat and no cholesterol. With a higher smoke point of 400°F compared to 350°F with virgin coconut oil, the new Refined Coconut Oil provides greater versatility when cooking. It can be used for sautéing, stir-frying, baking or as a spread. It also serves as a multipurpose moisturizer for hair and skin care acting as everything from a hair deep conditioner to hand and face cream to body lotion and lip balm.
Nutiva Refined Coconut Oil will be available at Whole Foods Market locations nationally beginning June 2014. All Nutiva coconut products are certified organic and verified non-GMO.