GMOs have finally found their moment. Long percolating on the passionate fringes of the natural products industry, California's Prop 37, depite its failure, served as an educational tool for a hitherto uninformed public. Now what? Michael McGuffin, president of the American Herbal Products Association (AHPA) talks about industry's role in addressing consumer concerns about genetically modified organisms (GMOs) in foods. Hosted by Todd Runestad, editor-in-chief of Functional Ingredients.