Companies marketing dietary supplements in U.S. supermarkets, drug stores, mass merchandiser and club stores experienced a range of results in 2003. Most of those whose product portfolios are weighted toward botanicals suffered, as sales dropped precipitously in categories such as ginkgo (-30%), ginseng (-24%), echinacea (- 12%) and garlic (-9%), according to IRI data (excluding Wal-Mart). But even in the larger growing categories such as multivitamins (+7%), calcium (+9%)
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