Nutrition Business Journal
7 days, 7 insights into the Israeli nutrition market

7 days, 7 insights into the Israeli nutrition market

A small, smart country with its finger on the pulse of the global market, Israel faces few barriers to entering the US.

On June 9, I landed in Tel Aviv, having been invited by the Israel Export & International Cooperation Institute to meet with several Israeli food and nutrition companies looking to do business in the United States and Europe. For a week, I was led around the country to visit about a dozen supplement, functional food and ingredient companies with new products or new processes to show off.

I went in with few expectations, and returned pleasantly surprised. Innovation i

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