Nutrition Business Journal

ABS Advances the Business of Wellness

Q&A with Carl Pradelli, President, Advanced BodyCare Solutions

NBJ: How has business been, and to what do you attribute your recent success and positive market outlook?

CP: Our business has been making solid year-over-year gains, and 2007 will be our best year yet. A lot of our recent success can be attributed being more focused on serving existing customers. Sometimes companies become obsessed with customer acquisition and lose sight of the best way to increase profi tability, which is to enhance the lifetime value of your cust

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