After 134 years as a relatively untouched brand icon, Larry, the stately, adipose Quaker man adorning packages of the eponymous oatmeal, has received a makeover. In March 2012, design firm Hornall Anderson made subtle but meaningful touch-ups to Larry’s image—cropping his hair an inch or two, pulling in his cheeks, and erasing his double chin. Instead of his conventional blue background, Larry fronts a two-tone red backdrop above a gold seal that reads “Est.
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