Heightened concerns over America’s obesity epidemic continue to fuel hefty sales for Atkins Nutritionals Inc., despite the death of its founder, Dr. Atkins. “As the controlled-carbohydrate category pioneer and leader, Atkins has introduced over 100 new products since 2000,” said Matt Wiant, senior vice president and chief marketing officer of Atkins Nutritionals (Long Island, N.Y.). “We plan to maintain that pace through 2004 and for many years to come.”
In 2003 alon
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.