Nutrition Business Journal

Avon Moves Wellness Products to the Core of Its Catalog

Chinese government chooses Avon to pilot a direct selling model.

Growth has been “double-digit over the past year and this year,” said Dr. Sumita Butani, manager of product development and medical expert at Avon Wellness in New York. “Our most recent strategy has been to move wellness into the core Avon catalog, starting in 2005.” That move is expected to further boost sales, she added.

With $7.7 billion in annual revenues globally and more than 4.9 million independent sales representatives worldwide (including 600,000 in the U.S.

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