Nutrition Business Journal

Ayurvedic Brand Off to Good Start for Herbal Supplier; Ecological Initiatives Enhance Sales

Q&A with Alex Moffett, president of Renaissance Herbs Inc.

NBJ:How was the herbal supply business for Renaissance Herbs in 2004 and the first the few months of 2005?

AM: Things have been picking up, with more customers purchasing larger quantities than in the previous three years. Customers are not as driven by low prices and are placing more importance on the quality of the extract they purchase. There has been a trend towards intellectual property, with companies seeking legal protection for proprietary extracts and then v

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