Nutrition Business Journal

Bar Tech Occupies an Important Layer in the Slab Bar Market

The nutrition bar category has been notoriously fickle and volatile in the last three years, with low-carb spikes and crashes, some top brands losing marketshare while others gained, and niche players like newcomer The Natural Bar and veteran ProMax achieving and maintaining enviable sales in health and fitness and mass channels.

Behind the scenes of the dramatic ups and downs, but key to the bar segment’s future are the contract manufacturers. Very few bar brands a

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.