Nutrition Business Journal
The Big Deal Is Dead

The Big Deal Is Dead

With the Burt’s Bees & Vitamin Water valuations a thing of the past, strategic buyers start small, seek out the $20 million natural brand nobody’s ever heard of.

When it comes to strategic investments in the nutrition market, 2012 could end up being a refreshingly busy year, analysts say.

Just a few months into the calendar year, the news has already run ablaze with headlines about Pfizer’s February acquisition of Emergen-C maker Alacer, General Mills’ acquisition of snack food company Food Should Taste Good, and produce giant Dole’s purchase of snacks purveyor Mrs. May

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