Outside the U.S., natural remedies are often regulated like OTC drugs, so not surprisingly international entrants can be old hands at marketing to health professionals. Seventy-year-old Bionorica is a market leader in Germany’s phyto-pharmaceutical sector with products for respiratory tract, gynecology and pain. Only in the U.S. are Bionorica products not sold as OTC pharmaceuticals or registered Rx products, according to Phil Cowles, director of marketing for Bionorica in
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