Nutrition Business Journal

Blue Stuff: Anatomy of a Comeback

Skyrocketing infomercial company relaunches SuperBLUE gel as OTC pain reliever and adds retail stores to its multichannel mix.

The advice I’d give—and one of the lessons we’ve learned—is that you can grow too fast,” said Steven Brown, vice president of marketing at Blue Stuff Inc. (Oklahoma City). “If I had it to do over again, I would have controlled our growth in 2001 and 2002. We made a lot of money and we made some mistakes, but we learned from our mistakes and we got better.”

The company’s rapid growth began soon after founder Jack McClung first concocted Blue Stuff, a topical

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