Nutrition Business Journal

Bluebonnet Focuses on Independent Natural Food Stores

Bluebonnet Nutrition sets sights on expansion into new market territories.

Named after the Texas state flower, 13- year-old supplement manufacturer Bluebonnet Nutrition Corp. (Sugarland, Texas) focuses exclusively on sales to independent natural food stores. This strategy helped the company to achieve 25% to 30% annual growth in the heady boom years and to maintain a healthy 12% growth in 2003.

But could Bluebonnet have grown even more if it had entered mass market channels in the late 1990s, as so many competing brands did? According to Pr

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