Nutrition Business Journal

Brand Versus Condition is a Retail Challenge Too

The condition-specific versus brand approach to marketing dietary supplements is visibly played out at the retail shelf. In addition to marketing by selected brands, Whole Foods Market in San Diego has carved out at least 20 condition-specific sections, with separate sections dedicated to amino acids, performance, muscle building and strength and sports nutrition.

According to Jay Jacobowitz, president and founder of Retail Insights, the brand versus condition decisi

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