The condition-specific versus brand approach to marketing dietary supplements is visibly played out at the retail shelf. In addition to marketing by selected brands, Whole Foods Market in San Diego has carved out at least 20 condition-specific sections, with separate sections dedicated to amino acids, performance, muscle building and strength and sports nutrition.
According to Jay Jacobowitz, president and founder of Retail Insights, the brand versus condition decisi
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.