Nutrition Business Journal

CAM Insurance Coverage Is Up, But It Is Still Considered Sorely Inadequate by Many

Research into the cost effectiveness of complementary therapies is crucial to improving coverage, experts say

Facing double-digit healthcare-cost increases and pressure from employees, a growing number of businesses and government health plans have added complementary and alternative medicine (CAM) therapies to their covered options in recent years, banking on the notion that investing in low-tech therapies, such as acupuncture, now may save money on drugs and surgery down the line. In addition, more states are mandating coverage of licensed CAM providers, such as naturopathic doctors, and insurance

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