Nutrition Business Journal

Cargill Targets Tweens

Tweens may be tiny, but they influence more than two-thirds of food & beverage decisions in the home.

We are doing research across the twelve life stages, from Newbies 0- 24 months all the way up to the Winding Down—those 70 and greater in age,” said Mary Lynne Shafer, marketing research manager of Cargill Inc. (Wayzata, Minn.). “We are putting research and ingredient focus across all of them, but at the Institute of Food Technologies in New Orleans, we highlighted the two larger segments—boomers and tweens.”

Cargill opted to focus on tweens (ages 8- 12) for several

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