After blistering growth into early 2004, the low-carb category slowed significantly in late 2004. In fact, the decline was so dramatic that it inspired a battle of adjectives among commentators describing its status. Among the contenders: “losing steam,” “fading away,” “dead,” “gone,” “over,” and— from a Supermarket News story on reviving bread sales in the first quarter of 2005—“toast.” Quarterly sales data from 2003 and 2004
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.