Nutrition Business Journal

Cedarlane: In the Zone With Healthy Growth

One of a handful of sizable natural and organic food companies that remain in independent hands, Cedarlane Natural Foods Inc. is celebrating its 25th anniversary. Founder and President Robert Atallah is still at the reins, guiding Cedarlane towards what may be the final U.S. frontier for any food company, natural or otherwise—Wal- Mart Stores.

As one food brand consultant observed, over the years Cedarlane has successfully pursued a diversified strat

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