In a vivid story from the pioneering days of the natural personal care (NPC) industry, two Russian immigrant brothers, Leo and Vladimir Weinstein, manufactured a batch of shampoo with herbal extracts and rainwater they collected on California’s Venice Beach. The rainwater shampoo they ladled out of a barrel at their health food store became wildly popular, inspiring them to form a company combining their names, Levlad.
By 2004, Levlad’s natural retail brand Natur
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