Nutrition Business Journal
The Changing Face of Commerce

The Changing Face of Commerce

ViSalus rolls with the punches, adapts to new modes of commerce; MLMs make waves in meal replacements; direct-media marketers go multichannel; the internet continues its path to growth; and everybody gets a new regulator.

Direct sales have long served as that “other” channel in the world of commerce. Retail is mainstream. Direct-response television is fringe. Shop owners are trustworthy. Internet marketers are shady. Though the promise of middleman-free, price-slashed sales in catalogs may be an intuitive buy-in for consumers, nothing seems to compare to the legitimacy of a storefront and shelves.

But a shift has occurred. Concomitant with the unparalleled growth of the internet

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