Whenever business strategy is discussed these days, the phrase ‘think outside-the-box’ inevitably arises. Thinking outside the box usually means considering ideas or opportunities counter to the norms of conservative planning. It also implies that a business can easily get caught in a rut and become closed minded. The results of outside- the-box thinking sessions are often dismissed as crackpot schemes, with the process often serving to affirm a company’s resolve to continue along its chosen
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