Nutrition Business Journal

China On Verge Of Opening Vast Market For Direct Selling

Amway, NuSkin and Avon positioned for growth as MLM industry awaits green light from the government.

China, the most populous nation on earth with 1.3 billion people, is poised to unveil new regulations allowing direct selling. Due to be released last December, the overdue and long-awaited regulations are now in the final stages, NBJ sources confirmed. The Chinese government banned direct selling in 1998 in response to, and in fear of, numerous fly-by-night operators and pyramid schemes, but later modified its stance to allow a handful of major direct sales companies, such as Amway, MaryKay

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