Consumer acceptance of ‘complementary medicine’, the term used to refer to dietary supplements, is fueling sales in Australia and New Zealand. However, a proposal to harmonize regulations between the two nations will likely make it tougher for American and multinational companies to enter the New Zealand marketplace, which currently has liberal regulations compared to Australia’s stringent standards.
“Regulatory changes are underway as part of a “Trans Tasman Harmonization,” said Jen
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