Consumer Interest in Dermacia is More than Skin Deep

Dermacia kicked off in the practitioner channel before launching into informercials; now it’s eyeing natural retail stores.

Beauty may be more than skin deep, but for Dermacia providing breathable- based skincare products, once reserved for Hollywood makeup artists, to the general public has proven to be a very attractive proposition. “Our revenues last year were approximately $35 million. Our business is growing and growing,” said Barry Knapp, president and cosmeceutical designer for Dermacia Inc. (Newport Beach, Calif.).

Since introducing products to an elite celebrity clientele and sel

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