Nutrition Business Journal

Consumer Research in the Nutrition Industry IV

In NBJ’s fourth review of current findings in consumer research, we provide highlights from leading consumer researchers in the nutrition industry but also take a look at some consumer research of our own.

In past issues, NBJ has estimated consumer usage patterns based on a composite of at least 15 different sources, reconciling the disparate usage and spending survey results with our industry sales data. Our calculations have tended to point to considerably lower use than virtually

All access premium subscription

This content requires a subscription to Nutrition Business Journal.

As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.

Email [email protected] for more information about subscribing.