Nutrition Business Journal

Consumers Equate Health With the Power to Be Happy

HealthFocus offers insights on global trends; Americans shift from physical to attitudinal definition of health.

Most shoppers around the world relate what they eat to their health,” said Linda Gilbert, president of HealthFocus International. (St. Petersburg, Fla.). “How often they base their behavior on those considerations varies a great deal.”

In the Philippines, Thailand and India, 99% of consumers say that they choose foods and beverages for health reasons at least sometimes, followed by Australia (97%), China (96%), Italy (96%), Malaysia (95%), the U.S. (95%) and Japan (9

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