Nutrition Business Journal

CytoSport Projects Rapid Growth in 2006

These are heady times at Benicia, Calif.- based CytoSport. The family-owned company was created in 1998 when owner Greg Pickett and his two children left Champion Nutrition with rights to the Cytomax high-carb sports drink mix and plans for their own sports nutrition company. CytoSport fared well with Cytomax, but the company broke into the leading ranks of sports nutrition manuracturers with Muscle Milk, a high-protein meal replacement drink that it first launched

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