Nutrition Business Journal

Definitions of Healthy Products, Healthy Planet ("HP2") Sectors

Product Category


Consumer Products

Healthy Foods & Household Products

Natural & Organic Foods

Foods derived from natural sources and that are free of pesticides, additives, preservatives and refined ingredients. Organic foods have to be "certified" as of finalized rules of October 2002 free of all chemicals, pesticides, hormones and antibiotics an

Functional Foods

Functional foods are products with added ingredients for health purposes (OJ with calcium); products with an inherent ingredient that qualifies for a health claim (soymilk) or an ingredient that is widely perceived by consumers as having a specific health

Lesser Evil Foods

Lesser-Evil foods are altered from by the removal of unwanted substances including fat, calories, carbohydrates, sugar, caffeine, salt, etc.

Dietary Supplements

Vitamins, Minerals, Herbs & Botanicals, Specialty Supplements (glucosamine, digestive enzymes, fish oil, probiotics, homeopathics, etc.), Sports Nutrition and Meal Supplements

Natural & Organic Personal Care Products

Cosmetics, feminine hygiene, hair products, baby care, nail care, oral hygiene, bath items, deodorants, shaving, skin care, bath/toilet soap, fragrances and aromatherapy products derived from natural sources without harmful or chemical additives or not te

Natural & Organic Household Cleaners

Laundry, dishwasher, window and general household cleaners, detergents and disinfectants derived predominantly from natural sources

Natural & Organic Pet Foods & Flowers

Dried and canned pet foods without additives, preservatives and refined ingredients.

Organic Clothing & Other Fiber Products

Women’s Clothing, Infant’s Clothing/Diapers, Men’s Clothing, Child/Teen’s Clothing, Sheets, Towels, Mattresses, Pillows made from certified organic fiber, mostly cotton.

Household Durable Goods

Drinking water systems (point-of-use/entry)

Filtration system installed on tap/household plumbing for drinking or household water purification

Air Quality filters & Home Air Purifiers

Air filtration systems, portable or installed on AC or HVAC units/vents for air purification

Energy Efficient Lightbulbs: Compact Fluorescents

Compact fluorescents lightbulbs for energy savings

Super-Efficient Appliances

Electric/gas appliances that consume substantially less energy than traditionally designed appliances; washer/dryer/water heater/refrigirator/computers

Home Solar Energy Collectors/Systems

Photovoltaic panels for electricity and thermal systems for water/space heating

Compost & Organic Gardening Supplies

Organic / non-chemical fertilizers, potting soil, mulch and composting equipment

Exercise & Fitness Equipment

Treadmills, weightlifting equipment, stationary bicycles, etc.

Hybrid Cars

Vehicles with engines that use gasoline and electricity (or fuel cells)

‘Eco-House’ Building Kits

Self-sufficiency dwellings and supplies, yurts

Specialty Kitchen Equipment: Juicers, Sprout Growers

Juicers, Sprout Growers, Smoothie makers

Sustainable Timber Products & Supply

Registered or certified sustainable timber products: furniture, paneling, building materials

Educational Material: Books, Tapes, CDs, Classes, Software

Instructional or educational material for natural health, fitness, holistic lifestyles, etc.

Consumer Services

Complementary & Alternative Medicine

Chiropractic, Traditional Chinese Medicine, Acupuncture, Homeopathy, Massage Therapy, Naturopathy

Gyms, Health Clubs, Fitness Centers

Facilities where physical exercise is performed, often with special equipment and instruction

Yoga Centers/Instructors

Facilities where yoga is taught and/or services offered by independent instructors

Day Spas

Facilities where massage, relaxation therapies, exercise and other personal services are provided for health purposes


Trips to ecology-related sites or facilities and travel options recognized as having a minimal ecological impact or ecological footprint.

Industrial Products

Water Treatment Equipment and Chemicals

Provide equipment, supplies and maintenance in the delivery and treatment of water and wastewater

Air Pollution Control Equipment: Vehicles & Stationary Sources

Produce equipment and tech. to control air pollution. Includes vehicle control

Waste Management & Recycling Equipment

Equipment for handling, storing or transporting solid, liquid or hazardous waste. Includes recycling and remediation equipment

Environmental Instruments & Information Systems

Produce instrumentation for the analysis of environmental samples. Includes info systems and software

Clean Energy Systems

Selling systems that generate power using solar, wind, biomass, landfill gas, fuel cells, geothermal, small scale hydro

Clean Energy Power Sales

Selling power generated by solar, wind, biomass, landfill gas, fuel cells, geothermal, small scale hydro

Industrial Services

Environmental Consulting & Engineering

Engineering, consulting, design, assessment, permitting, project management, O&M, monitoring, etc.

Site Remediation/Industrial Decontamination & Cleanup

Physical cleanup of contaminated sites, buildings and cleaning up of soil, groundwater or operating facilities

Analytical Services: Lab Testing & Vehicle Smog Tests

Provide testing of "environmental samples" (soil, water, air and some biological tissues) and vehicle smog

Wastewater Treatment

Collection and treatment of residential, commercial and industrial wastewaters. Facilities include both municipal & private infrastructures commonly know as POTWs or publicly owned treatment works.

Water Utilities

Selling water to end users; facilities include both municipal & private infrastructures

Solid Waste Management & Recycling

Collection, transportation & disposal of residential, commercial & industrial waste

Hazardous Waste Mgmt: Industrial, Medical & Nuclear

Manage on-going hazardous waste streams, medical waste, nuclear waste handling

Green Buildings: Design & Construction (value put in place)

Design and construction of buildings that are energy- and water-efficient, produces less waste/pollution and made of recycled and environmental materials


Recovered Material Sales (post-industrial & post-consumer)

Selling materials recovered and converted from industrial by-products or post-consumer waste: metals, paper, plastic, glass

Consumer Goods Made from Recycled Materials

Recycled-paper products; plastic lumber for decks and molding

Source: Environmental Business Journal & Nutrition Business Journal

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