Nutrition Business Journal

Demographics of the DRTV Buyer Indicates a Broad Spread

Who’s watching all of these infomercials? According to a study released last year by the ERA, two-thirds of all Americans have watched some form of DRTV, and one in four have purchased DRTV products. Buyers have a median age of 45.9 and a median household income of $55,000. Most (79.3%) are Caucasian, 48.6% work full-time, 60.3% are married and 43.1% have children. Nearly half (48%) of all DRTV buyers are men. Time spent watching infomercials among 16-24 year olds increased over the prior yea

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