An interesting thing happened on the way to the mainstreaming of dietary supplements. First, after many prognosticators foretold the mass market dominance of supplement sales, fortunes reversed and natural & specialty stores outgrew the mass market by a large margin over the past two years. Now as 2004 sales data becomes clearer, it is apparent that direct sales growth outpaced all retail channels. Ifas many in healthcare and nutrition hopethe supplement industry draws more consumers in
All access premium subscription
This content requires a subscription to Nutrition Business Journal.
As an NBJ subscriber, you receive 10 issues a year and access to the exclusive “NBJ subscriber only” content on newhope.com (excludes three-month subscriptions), which includes PowerPoint presentations, select data charts and archived articles. Subscribers also receive a 10 percent discount on data charts, comprehensive market research reports and webinars.
Email [email protected] for more information about subscribing.